Traffic Is the New Oil

The African digital wealth formula

Six chapters on the only formula that has ever run the internet — traffic, ads, money — argued for a continent that supplies the eyeballs and keeps too little of the revenue. From the awakening, through the traffic layer and the ad market, to what actually enters an account while the power is out, and a zero-capital route from nothing to a first four-figure month.

256 pages · All rights reserved

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